How to make money online from home
- The average conversion rate for an ecommerce business is 2%. This means that for every 100 people
- who visit your store you can expect 2 people to make an order.
- The average order value for ecommerce stores is $45. This number is taken from Oberlo’s user
- statistics.
- You will be using a 2x margin. This means you’ll be charging your customers double the price that you purchase the products for.
- The average cost to acquire a user is $0.35. This statistic is based on ecommerce businesses using Facebook ads in the US.
How To Generate Traffic
The fastest way to generate traffic to your online store is through marketing campaigns. There are a variety of different marketing channels which you can use to draw potential customers to your online store. Each marketing channel has unique benefits and requires a varying degree of investment from your side. We’ve broken down the different marketing channels which you can use to help you make the right decision for your ecommerce business.PPC Marketing Channels
PPC marketing, or pay-per-click marketing, involves businesses paying for a better chance to generate traffic for their online stores. If you’ve ever noticed that a Google search result had a yellow ‘Ad’ logo next to it, or a Facebook post with ‘Sponsored’ at the top, then you’ve already seen PPC marketing in action.
PPC marketing is great for generating traffic, increasing awareness for your brand, and ultimately increasing the amount of sales you make. You’ll receive results from your campaigns quickly and you’ll only incur marketing fees when somebody clicks on your advertisement.
There are three main platforms which you can use for PPC marketing which are Google, Bing, and Facebook. If you choose Google or Bing for your PPC marketing you’ll be able to research the amount of people who are searching for what you are posting, which makes your advertisements more effective. The downside of using Google and Bing is that you won’t have exact information about your target audience, like their age, gender, or interests. If you’re using Facebook for your PPC marketing then you will be able to obtain information about your audience’s age, gender, and interests, but you won’t know how popular your advertisements will be.
If you’re interested in trying out PPC advertising then check out this Google AdWords guide by Neil Patel and Buffer’s Facebook Marketing guide for further information.
Low-cost Marketing Channels
If the thought of investing money into your marketing efforts sounds like a daunting prospect then you can take advantage of low-cost marketing channels. Low-cost marketing channels take longer to yield results than PPC marketing, so it’ll take longer to draw the necessary traffic to your online store, but if done effectively they can offer a cost-effective way to draw traffic to your store.
Content marketing is a popular low-cost marketing channel which you can use to generate traffic to your online store. You can create a blog and publish insightful SEO content which is related to your products to increase your organic search rankings and brand authority. You can use social media for your ecommerce business to alert your audience about new products, flash sales, or announcements about your store.
There are also discussion platforms, like Reddit, which you can use to generate more traffic for your online store. Reddit has wide variety of niche-specific categories which are known as ‘Subreddits’ that you can use to engage with other users who are interested in your products.
If you’ve created any content marketing resources then you can also share them on Reddit, providing that they’re relevant to an ongoing discussion. As you already know that these users are interested in your niche, it’s a great way to draw high-potential customers to your online store whilst creating awareness for your brand.
Working Out Your Profits
When your ecommerce business starts to make sales it’s important that you can work out how much of the money is profit. Oberlo has created a simple Monthly Profit Calculator on Google Sheets which you can use to work out the amount of profit that your online store is generating– all you need to use it is a Google account.All you need to do is copy the form which we’ve created and paste it into your own Google Sheet and you can input your own figures into the sections marked in green. When you’ve input your figures into the sections in green the Monthly Traffic Calculator will generate your gross revenue, net revenue, and your profit. It’s important that you understand how the calculations for gross revenue, net revenue, and profit work, so we’ve broken them down below:
- Gross Revenue: You can work out the gross revenue which your online store has earned by multiplying the price which you’re selling your products for by the number of products which you’ve sold.
- Net Revenue: To work out the net revenue you’ll first need to multiply the cost which you acquire your products for by the number of products which your online store has sold. When you’ve completed that sum you simply subtract your result from the gross revenue and you’ll arrive at your ecommerce business’ monthly revenue.
- Profit Earned: To work out the profit which your store has earned in a month you simply subtract your marketing budget from your net revenue.
Comments
Post a Comment