how to identify a target and taking advantage of a gap

Target market is that area of the market that does not belong to you.a target market is the  segment where your business st rib more profit.In doing this,severe factors are put into cognizance ;

1.knowing the type of market

2.know why a customer need to buy your product and services

3.segment your market in term of demographic

4.research into the market

5.implement the establishment of the organization based on your findings

THE PROCESS OF CONDUCTING MARKET SURVEY TO ESTABLISH DEMAND AND SUPPLY GAP
1.define the objective of the survey

2.worked out the details of study in term of time,cost,source of information,the methodology applied e.t.c

3.select samples and size of the contact

4.prepare the survey instruments

5.collate and analyze

6.prepare a report of your findings

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